5 things every HR leader should think about related to parental leave

by
The Parentaly Team
Feb 8, 2023
Pregnant person leading a meeting

Introduction

With no federal mandate in the U.S., progressive companies have taken matters into their own hands and have started offering more generous paid parental leave to remain competitive.

And while movements like theSkimm’s #showusyourleave campaign have brought paid parental leave into the spotlight, it’ll take more than a few social posts to attract and retain employees.

Since launching Parentaly, we’ve worked with thousands of parents and HR leaders. It’s given us a front row seat to see how benefits and policies are changing to better support working parents…and actually help companies do this along the way!

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As HR leaders continue to think about paid parental leave policies and overall programming to support working parents, these are the five key areas we suggest they focus on first:

1. Providing formal career support to protect the investment in paid parental leave

Offering paid parental leave is GREAT - but not many companies are thinking about the unintended negative consequences that come along with an extended leave.

As HR leaders roll out new policies or extended leave, they should think about what they can do to support both the individual going on leave to minimize career repercussions and the disruption caused to the team and business while they’re out.

This means looking into formal programming that focuses on pre-leave planning and re-onboarding success - whether through a program like ours or building it in-house - that ideally launches WITH the new policy.

2. Rolling back 12-month tenure requirements to ensure newer employees have access to paid leave

Many companies don’t think about the scenarios where 12-month tenure requirements will hurt talented employees or jobseekers: Expecting parents who are laid-off and seeking new employment is one example.

As HR leaders evaluate their policies, they should think about the “why” when it comes to tenure requirements. Most businesses include lengthy tenure requirements as a protection mechanism, but we think it does more harm than good. There are ways to protect the business while being fair (we shared a few options here).

We’re seeing tons of companies reduce these tenure requirements - many of which offer immediate eligibility and others with 6 months or less. See where you stack up against your competitors in our parental leave tenure database.

3. Requiring manager training to ensure a consistent experience for all employees going on leave

Managers play arguably the most important role in the parental leave experience, yet most are left on their own to figure out what exactly it is they need to do to help their direct reports through parental leave.

As HR leaders think about what formal career support they should provide for parental leave, they can’t forget about managers! There ARE right and wrong ways to manage through parental leave - and the way a manager shows up for an employee will make or break their experience.

Not sure where to start? Check out our manager checklist or this post answering questions asked about how to efficiently manage through parental leave. Or better yet.. reach out to get more info on our custom manager training workshops. 😉

4. Implementing return-to-work programs to create a more welcoming, smooth experience for returning new parent employees

It’s so common for a new parent employee to return from work and get thrown into execution mode the day they get back - but this is a HORRIBLE experience for the returning employee!

As HR leaders look to enhance their paid parental leave policies, they should think about an official ramp back program. Just like a new hire would never be expected to dive right in without onboarding, employees returning after leave will need time to learn the lay of the land.

These programs can include part-time work for full-time pay so they ease back into work as an added benefit - but at a minimum, the first month back should have an intentional re-onboarding plan to bring them up-to-speed faster.

5. Partnering with ERGs and parent groups to focus benefit enhancements on what employees actually want

Oftentimes companies want to do the right thing for employees, but don’t base decisions on what employees actually want.

As HR leaders evaluate new and existing benefits, they should look to employees to hear firsthand what they’re looking for - and partnering with an ERG or parent group is a great place to start.

We’ve piloted programs with ERG budgets and have even seen many ERG members participate in sales calls to help companies make decisions about implementing our product.

To celebrate all we’ve accomplished, our team shared what they’re most proud of since joining the team:

I'm most proud of how much we have done to improve the single hardest moment for women's careers (going on parental leave) ... one that is often shrouded in insecurity and fear. We've been able to help advocate for so many women (and men!) in a way that is empowering and truly life-changing.

Allison Whalen, CEO & Founder

What am I most proud of? Growth! Growing a category of support that didn't exist before Parentaly. Growing from a one-woman bootstrapped operation to a global team of 25+ employees and coaches. Growing our overall impact for working parents, with companies investing in our parental leave programming to support employees all over the world. And growing as humans: new babies, new friends, new life experiences... all while tackling new and exciting work challenges together.

Rich Burke, Head of Growth

When I reflect on what I am personally most proud of during my time here, it's working alongside a team where we constantly evolve and optimize everything that we do in order to deliver the best possible experience for the folks going through our programs. It sounds cheesy, but there are processes that my team and I used to do 100% manually that are now completely automated and systems in place that have become second nature to how we operate. Working with such thoughtful, smart, and creative people is incredible.

Sara Ophoff, Senior Program Manager

I’m most proud about doing work that makes parents feel confident and empowered about their careers during a time that can be overwhelming and challenging – not only for our clients and users who go through Parentaly’s programs, but also with our advocacy work on LinkedIn, through our podcast and other big campaigns that make a difference. It’s been pretty rewarding to build a brand people know and love because what we’re doing resonates with so many employees’ experiences in the workforce.

Jenna Vassallo, Head of Brand & Marketing

I am so proud of the way we've approached growth with such care and intentionality - with every adjustment we've made to our offerings, we've never lost sight of our goal to provide the most supportive and valuable experience for our users. I love looking back on the early stages of conversations and building that have led us to the experience we offer today. Personally, I am extremely proud of the work I've done to scale and automate our backend!

Rachel Andes, Program Associate

I am most proud of the work we do every single day to make a positive impact on working parents! Everyday I get to work with an amazing group of people…we work hard but we also have fun.

Sarah Gruber, Client Partner

I'm proud of scaling an employee experience that consistently delivers positive outcomes for new parents and their organizations. Our north star has always been the user, and we never sacrifice our high quality bar!

Mansi Kothari, VP of Product & Experience

I feel a sense of pride that I get to work behind the scenes supporting everyone. I’m proud to see all of the collaboration between the team and how Parentaly positively impacts employees.

Leo Manalo, Executive Assistant

I'm most proud of going through the Parentaly program myself! I'm so proud to work for and promote this company in a time where parental leave and supportive policies are at the forefront of a national conversation. But beyond this, I'm most proud to call myself a participant.

Emmy Carragher, Enterprise Partnerships

I’m really proud of the work I did to expand our coaching bench globally at Parentaly. It was so rewarding, not to mention insightful, to connect with talented coaches from around the globe. This expansion not only enriched our coaching offerings but also strengthened our commitment to making a meaningful impact on families all over the world.

Nicole Hagemann-Bex, Senior Coaching Operations Manager

I have tremendous pride in the knowledge that what I am doing will change the career landscape for new parents, particularly mothers. This will make it more likely that my daughter can have a career AND a family without worrying about the unintentional negative impact of taking parental leave. Nothing makes me prouder than that.

Mindy Himmel-Brown, Strategic Partnerships

In my short time at Parentaly, I'm proudest of the work we're doing with our clients' ERG groups to elevate the stories and advice of actual working parents. It's such an impactful way to spread the word about Parentaly as an essential resource for all people growing their families, and the managers who support them!

Alex Diskin, Enterprise Account Manager

I'm most proud about using LinkedIn to connect with others. I was recently able to share a helpful return to work doc with 50+ new people looking to make a difference at their company. Was pretty cool that people from Chewy, McDonald's, Honda, Cisco, AWS, Walmart and more want to integrate just a piece of what we have to offer. Also...I'm so proud of the way I feel as an employee at Parentaly. For the first time in my career my personal interests align with my professional interests and I've never felt more motivated.

Jenny Hurwitz, Strategic Partnerships

I'm really proud of being able to help the Experience team by handling the supportive functions so they can focus on the bigger picture. It feels great to know that I’m making things easier for them and contributing to the team’s success.

James Mango, Executive Assistant
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HR & policy
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