1. Conduct research & get potential member feedback
To successfully launch an ERG, you have to understand the unique needs and challenges of the employees within your organization. You can do this by:
- Developing a survey to gather information from caregivers in your organization, addressing things like work/life sway, childcare arrangements, career development goals and asking what specific support they would like from the ERG
- Organizing focus groups with potential members to gain deeper insights, reveal common themes and get a more nuanced understanding of their experiences as caregivers
- Soliciting feedback from members to ensure the ERG is meeting their needs - and making adjustments based on the feedback to stay relevant and effective
The initial research will help you tailor the ERG to address specific concerns and provide relevant resources to attract members, and considering feedback will keep them engaged.
2. Define your mission and goals
Clearly outline the mission and goals of the ERG. A few questions to ask yourself:
- What is the purpose of the ERG?
- What will members gain from joining the community?
- What would success look like once we launch?
Whether you’re providing resources and support, advocating for policy changes, or focused on networking opportunities, having defined objectives will guide your activities and help measure the ERG's impact once you launch.
3. Form a dedicated team & secure executive support
Most ERGs are run by a core team of passionate individuals who are committed to the success of the community. This team should include a mix of parents, caregivers, HR representatives, and allies who can bring diverse perspectives.
It’s also critical to gain buy-in from senior leadership, so you’ll want to identify an executive who is passionate about the mission so you can make a business case to get their support.
How can you make the business case?
Present your findings from the initial research to highlight the benefits of a parent or caregiver ERG. Explain how it aligns with the company's values and goals, and share how it can positively impact employee morale and retention.
4. Develop a comprehensive plan
Create a detailed plan that outlines the ERG's structure, activities and timeline. This plan should include:
- Regular meetings: Schedule monthly or quarterly meetings to discuss goals, share updates, and plan events
- Workshops and seminars: Organize sessions on topics that appeal to the audience, invite special guests and provide content that is educational and actionable
- Networking events: Host events where members can connect, share experiences and get to know each other to build a stronger sense of community
- Resource sharing: Provide access to articles, books and other external resources that can help parents and caregivers
Bonus tip: Know someone at your company who has launched an ERG already? Approach other community leaders to understand their structure, challenges, successes, processes, etc.
By building on existing frameworks from other ERGs, you can avoid common mistakes and implement effective strategies from the outset.
5. Promote the ERG
Use company newsletters, social media, chat platforms and other internal communication channels to raise awareness about the ERG.
These communications should highlight the benefits of joining, such as access to resources, networking opportunities and the chance to drive positive change in the organization.
The promotional materials should also focus on creating a welcoming and inclusive environment where all members feel valued, seen, heard and supported.
Finally, don’t be afraid to partner with existing ERGs - especially if there’s an event or initiative that overlaps with relevant topics for your community. This will help raise awareness of what you’re building.
6. Measure and evaluate
Regularly assess the ERG's activities and their impact on members and the broader organization.
Use surveys, feedback forms, and participation metrics to gauge success and identify areas for improvement. And then share findings with senior leadership to demonstrate the ERG's value.
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Launching an ERG is a great way to build a more inclusive and supportive workplace. By following these steps, you’ll be well on your way to make a significant impact at your organization - for both the business and your colleagues.
