Advocating for government support for working families

by
Jenna Vassallo
Mar 8, 2024
Couple holds a baby and smiles

The lack of paid parental leave and universal childcare are a matter of women’s rights in several ways. For example, moms tend to take on the burden of domestic labor and consequently suffer the motherhood penalty - and many childcare providers are women themselves.

But paid leave and childcare are also more broadly societal issues because when a woman can’t perform her job due to short, unpaid parental leave and inaccessible childcare, the entire economy suffers.

Knowing what issues our elected officials prioritize - especially during an election year - is critical for U.S. citizens who support policies that help working families.

Congresswoman Katherine Clark is one such representative who fights for families.

The mother of three has represented Massachusetts’ Fifth District since 2013 and is currently serving as Democratic Whip. Known as a “problem-solver for women’s rights,” she is now the highest-ranking woman in congressional leadership–and only one of two women ever to hold this position.

Two of the biggest initiatives she supports are passing federal paid family leave and affordable, universal childcare - policies she believes will not only help working families, but the workforce and economy as well.

Childcare should be considered public infrastructure

If it wasn’t clear enough before, the pandemic illuminated that women's work has always replaced a government-funded social safety net.

“We underpay or don't pay equally for women's work,” Rep. Clark said. “And then we rely on the work of women to care for our own children as they are unable to afford working full-time and more than full-time to care for their own families on the wages they're paid.”

Ending this cycle requires acknowledging that care should be professionalized as part of a broader public education system so that providers get paid what they’re worth and, as a result, parents pay less.

Paid parental leave is a bi-partisan issue

For paid parental leave in particular, Rep. Clark says it’s more than a nice-to-have for parents and it’s not a partisan issue. These hard dollars lead to economic success—and she hears from large enterprises and SMBs on the issue all the time.

As a small business, Parentaly offers generous paid parental leave because it’s the right thing to do - and having employees in states that help fund family leave has been hugely beneficial to the company:

“Every time I have somebody going on parental leave in a state that offers a government program, I am so happy,” she said. “It is so good for our business. We are able to hire more people, and we are expanding the pie for everyone by just getting a tiny bit of help to help us support those folks to go out, take the time that they need and then come back.”

What companies and citizens can do to help push these policies forward

There are a lot of powerful influences in Congress, but corporate America has a huge influence - particularly with Rep. Clark’s Republican colleagues - who often vote against policies around family leave and childcare:

“I don't think you will hear any member of Congress on the campaign trail who doesn't talk about fighting for families and kitchen table issues and wanting to make things better for folks at home, but where are your votes? Where’s the money?”

To help influence change, Rep. Clark believes that Congress needs to hear from more business leaders explaining the positive economic impact family-forward policies contribute:

“And they need to hear from businesses, not only the success when they are offering private benefits of childcare, but when they are offering rich paid leave, the difference in their retention rates, tell those stories,” she said.

And for the rest of us, we must advocate with our votes. As Rep. Clark puts it:

“When you're at a local election or a local forum for congressman, senator, president, raise the question, ‘Where do you stand on parental leave?”

To celebrate all we’ve accomplished, our team shared what they’re most proud of since joining the team:

I'm most proud of how much we have done to improve the single hardest moment for women's careers (going on parental leave) ... one that is often shrouded in insecurity and fear. We've been able to help advocate for so many women (and men!) in a way that is empowering and truly life-changing.

Allison Whalen, CEO & Founder

What am I most proud of? Growth! Growing a category of support that didn't exist before Parentaly. Growing from a one-woman bootstrapped operation to a global team of 25+ employees and coaches. Growing our overall impact for working parents, with companies investing in our parental leave programming to support employees all over the world. And growing as humans: new babies, new friends, new life experiences... all while tackling new and exciting work challenges together.

Rich Burke, Head of Growth

When I reflect on what I am personally most proud of during my time here, it's working alongside a team where we constantly evolve and optimize everything that we do in order to deliver the best possible experience for the folks going through our programs. It sounds cheesy, but there are processes that my team and I used to do 100% manually that are now completely automated and systems in place that have become second nature to how we operate. Working with such thoughtful, smart, and creative people is incredible.

Sara Ophoff, Senior Program Manager

I’m most proud about doing work that makes parents feel confident and empowered about their careers during a time that can be overwhelming and challenging – not only for our clients and users who go through Parentaly’s programs, but also with our advocacy work on LinkedIn, through our podcast and other big campaigns that make a difference. It’s been pretty rewarding to build a brand people know and love because what we’re doing resonates with so many employees’ experiences in the workforce.

Jenna Vassallo, Head of Brand & Marketing

I am so proud of the way we've approached growth with such care and intentionality - with every adjustment we've made to our offerings, we've never lost sight of our goal to provide the most supportive and valuable experience for our users. I love looking back on the early stages of conversations and building that have led us to the experience we offer today. Personally, I am extremely proud of the work I've done to scale and automate our backend!

Rachel Andes, Program Associate

I am most proud of the work we do every single day to make a positive impact on working parents! Everyday I get to work with an amazing group of people…we work hard but we also have fun.

Sarah Gruber, Client Partner

I'm proud of scaling an employee experience that consistently delivers positive outcomes for new parents and their organizations. Our north star has always been the user, and we never sacrifice our high quality bar!

Mansi Kothari, VP of Product & Experience

I feel a sense of pride that I get to work behind the scenes supporting everyone. I’m proud to see all of the collaboration between the team and how Parentaly positively impacts employees.

Leo Manalo, Executive Assistant

I'm most proud of going through the Parentaly program myself! I'm so proud to work for and promote this company in a time where parental leave and supportive policies are at the forefront of a national conversation. But beyond this, I'm most proud to call myself a participant.

Emmy Carragher, Enterprise Partnerships

I’m really proud of the work I did to expand our coaching bench globally at Parentaly. It was so rewarding, not to mention insightful, to connect with talented coaches from around the globe. This expansion not only enriched our coaching offerings but also strengthened our commitment to making a meaningful impact on families all over the world.

Nicole Hagemann-Bex, Senior Coaching Operations Manager

I have tremendous pride in the knowledge that what I am doing will change the career landscape for new parents, particularly mothers. This will make it more likely that my daughter can have a career AND a family without worrying about the unintentional negative impact of taking parental leave. Nothing makes me prouder than that.

Mindy Himmel-Brown, Strategic Partnerships

In my short time at Parentaly, I'm proudest of the work we're doing with our clients' ERG groups to elevate the stories and advice of actual working parents. It's such an impactful way to spread the word about Parentaly as an essential resource for all people growing their families, and the managers who support them!

Alex Diskin, Enterprise Account Manager

I'm most proud about using LinkedIn to connect with others. I was recently able to share a helpful return to work doc with 50+ new people looking to make a difference at their company. Was pretty cool that people from Chewy, McDonald's, Honda, Cisco, AWS, Walmart and more want to integrate just a piece of what we have to offer. Also...I'm so proud of the way I feel as an employee at Parentaly. For the first time in my career my personal interests align with my professional interests and I've never felt more motivated.

Jenny Hurwitz, Strategic Partnerships

I'm really proud of being able to help the Experience team by handling the supportive functions so they can focus on the bigger picture. It feels great to know that I’m making things easier for them and contributing to the team’s success.

James Mango, Executive Assistant
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Hear more about what Congresswoman Clark stands for and how to better advocate for working families

Tune in to the full episode of The False Tradeoff!